Resume

Work
Experience

2013 - Present

Facilitated client on-boarding to determine design vision, project scope, budgets, timeframes and deliverables.
Developed brand identities and unique messaging in a wide variety of applications, including logo design, website creation,
product packaging, print collateral, email marketing, social media content, and event/exhibition planning.
Formatted and delivered production-ready graphics for use in print, apparel and digital media.
Transformed brands, products, and services to create lucrative business opportunities for clients.
Noteworthy: Event Campaign for Southern Caregiver/Qualcomm’s annual “Bastille Day” fundraiser, published in the 35th Creative Awards Annual.

2018 - 2020

Coordinated complete product launch and go-to-market strategy
Assisted in cosmetic component sourcing, product manufacturing and testing
Designed brand identity, logo, website and consumer product packaging
Created all digital and print collateral for a comprehensive customer experience.
Executed a product sampling campaign that resulted in 10,000 new subscribers.
Negotiated retail partnerships with Macy’s and Verishop
Created content for email, social channels and paid advertisements
Managed and coordinated influencer campaigns
Tracked marketing analytics and reported to the Board of Directors
Secured paid and unpaid features in print and online publications for Marie Claire, Harper’s Bazaar, Allure, and Forbes
Noteworthy: Designed an exhibition experience that led to awards for “Buyer Favorite” and “Consumer Favorite '' at the 2019 Indie Beauty Expo in Dallas.

2009 - 2012

Managed sales and production of on-board advertorial spots for leading airlines, including Delta, American Airlines, United and Virgin America.
Produced engaging content that was viewed by a daily global audience of 1 Million+ passengers.
Generated leads and cold-called 300+ marketing professionals per week, selling unique opportunities for their brands.
Responsible for customer experience, from on-boarding to campaign strategy and execution, resulting in the production of long and short format programs in lifestyle, travel, specialty and commercial categories.
Served as executive assistant to the CEO and provided support in professional and personal travel arrangements,
schedule coordination and meeting preparation.
Noteworthy: Hired as an entry-level sales associate and Executive Assistant, but was quickly promoted to Production Manager and then Associate Producer shortly thereafter.

2001- 2005

Earned Bachelor of Arts Degree in Applied Arts and Sciences with an emphasis in Graphic Design. Dean's List 2004-2005.

2005 - 2005

Accepted into the internship program at Qualcomm. Earned the QUALSTAR award for “exceptional contributions to 2005 design projects.”

2015- 2021

President (2019-2021) Executive Vice President (2017-2019), Vice President of Communications (2015-2017)
Oversaw the work of 12 Executive Board members to ensure success and effectiveness of over 26 school programs.
Responsible for a six figure annual budget, tracking member donations and maintaining 501c(3) designation.
Authorized signer for PTA checks, contracts and other administrative authorizations.
Prepared agendas, presentation decks and presided over monthly Executive Board and Association meetings following Robert’s Rules of Order.
Served as the official contact, communicator and representative of the ECC PTA to local and state representatives.
Developed a detailed communications plan that included maintaining a website, weekly newsletter, printed signage, mobile and social media outreach.
Adhered to noncommercial, nonpartisan and nonsectarian policies set forth by the national PTA organization.
Promoted outreach and inclusion that fostered cooperation amongst the staff, parents and surrounding community to support student success.
Noteworthy: Received a Certificate of Special Congressional Recognition from Congress Member, Mike Levin, for "outstanding volunteer commitment and going above and beyond".

2021 - Present

Assist in the achievement and maintenance of a superior public school education within the 9 Encinitas Union School District (EUSD) schools.
Responsible for raising and maintaining funds for developing, conducting and financing existing and future programs, including, Visual and Performing Arts, Science, Technology, World Language, Wellness and Environmental programs.
Coordinate and execute multiple annual fundraising events with 300+attendees.
Secure financial support from individuals, foundations, and corporations.
Draft and design fundraiser communications, and coordinate materials needed to express appreciation to donors.
Capture analytics and report fundraising campaign goals, results and future plans to the Executive Board.
Oversee multiple event committees and coordinate logistics and proper execution of special events.
Noteworthy: Increased donor participation and exceeded our annual fundraising goal for the 2021-22 School Year by 40%.