Resume

Work
Experience

2013 - Present

Develop cohesive and compelling strategic marketing initiatives for a wide variety of brands, with services including logo design, website creation, product packaging, print collateral, email marketing, social media content, and event/exhibition planning.
Consult with clients to effectively communicate and amplify their brand story, transforming their ability to effectively market and sell their products and services.
Manage digital assets and production timelines for multiple projects from on-boarding to final deliverables.
Work closely with various brand teams to determine goals, design vision, project scope, budgets, and timelines.
Managed digital assets and coordinated production timelines for multiple brands and projects.
Format and deliver production-ready graphics for use in print and web advertisements, event collateral and giveaways, product packaging, apparel, and required formats for specific social channels.

2018 - 2020

Masterminded a complete product launch and go-to-market strategy for start-up cosmetic company.
Conceptualized and executed a cohesive brand identity from logo, website, and consumer product packaging.
Designed all digital and print content for use in email, social channels, digital advertisements, print collateral, and globally distributed publications, such as Marie Claire, Harper’s Bazaar, Allure, and Forbes.
Tracked and reported marketing analytics to the Board of Directors, including social, paid, and influencer campaigns.
Designed an exhibition experience that led to awards for “Buyer Favorite” and “Consumer Favorite'' at the 2019 Indie Beauty Expo in Dallas.

2009 - 2012

Managed sales and production of on-board advertorial spots for leading airlines, including Delta, American Airlines, United and Virgin America.
Produced engaging content that was viewed by a daily global audience of 1 Million+ passengers.
Generated leads and cold-called 300+ marketing professionals per week, selling unique opportunities for their brands.
Responsible for customer experience, from on-boarding to campaign strategy and execution, resulting in the production of long and short format programs in lifestyle, travel, specialty and commercial categories.
Served as executive assistant to the CEO and provided support in professional and personal travel arrangements,
schedule coordination and meeting preparation.
Noteworthy: Hired as an entry-level sales associate and Executive Assistant, but was quickly promoted to Production Manager and then Associate Producer shortly thereafter.

2001- 2005

Earned Bachelor of Arts Degree in Applied Arts and Sciences with an emphasis in Graphic Design. Dean's List 2004-2005.

2005 - 2005

Accepted into the internship program at Qualcomm. Earned the QUALSTAR award for “exceptional contributions to 2005 design projects.”

2021 - Present

Assisted in the achievement and maintenance of a superior public school education within the 9 Encinitas Union School District (EUSD) schools.
Successfully raised and maintained funds from individuals, foundations, and corporations in order to develop, conduct, and finance existing and future programs, including Visual and Performing Arts, Science, Technology, World Language, Wellness, and Environmental programs.
Coordinated and executed multiple annual fundraising events with 300+ attendees, and captured analytics to report fundraising campaign goals, results, and future plans to the Executive Board.
Oversaw multiple event committees and coordinated logistics and proper execution of special events.
Notably, increased donor participation and exceeded our annual fundraising goal for the 2021-22 School Year by 40%.

2015- 2021

Oversaw the work of 12 Executive Board members to ensure success and effectiveness of over 26 school programs.
Managed a six-figure annual budget, tracked member donations, and maintained 501c(3) designation.
Prepared agendas, presentation decks, and presided over monthly Executive Board and Association meetings.
Served as the official contact, communicator and representative of the ECC PTA to local and state representatives.
Developed a detailed communications plan that included maintaining a website, weekly newsletter, printed signage, mobile and social media outreach.
Upheld discretion and adhered to noncommercial, nonpartisan and nonsectarian policies set forth by the national PTA organization.
Promoted outreach and inclusion that fostered cooperation amongst the staff, parents and surrounding community to support student success.
Received a Certificate of Special Congressional Recognition from Congress Member, Mike Levin, for "outstanding volunteer commitment and going above and beyond".