Work
Experience

2015 - Present

B-HIVE Creative – Encinitas, CA
Owner/Operator

  • Meet with clients to determine marketing and design vision, scopes of work, budgets, and deliverable timeframes.

  • Collaborate with businesses to develop their brand identity and unique messaging in a wide variety of applications, including logo design, website creation, product packaging, print collateral, email marketing, social media content, and event/exhibition planning.

  • Advise clients from concept to delivery on the best strategies to use for their particular product and desired audiences.

  • Format and deliver production-ready graphics for use in print, apparel and digital media.

2018 - 2020

AMPERSAND Skin Care – Greensboro, NC (Remote)
Creative Director (Contract)
  • Created brand identity, including, logo, website and product packaging.

  • Designed all digital and print collateral, as well as tradeshow setup and content for email, social channels and paid advertisements.

  • Responsible for e-commerce experience, from SEO to customer journey

  • Managed all social media platforms, influencers and content creation

  • Generated and presented analytics and reporting to the Board of Directors and company leadership.

  • Secured paid and unpaid features in print and online publications, including, Marie Claire, Harper’s Bazaar, Allure, Forbes, and many more.

  • Responsible for garnering “Buyer Favorite” and “Consumer Favorite” Awards at the 2019 Indie Beauty Expo in Dallas, leading to a nomination as “Best in Show” and a Top 3 finalist in the serum category.

2009 - 2012

In-Flight Media Associates, Inc. (IMA) – Carlsbad, CA
Associate Producer (2011-2012), Production Manager (2009-2011)

  • Managed sales and production of on-board advertorial spots for leading domestic and international airlines, including Delta, American Airlines, United and Virgin America.

  • Generated and called on 300+ marketing professionals per week, selling unique opportunities for their brands.

  • Was responsible for customer experience, from on-boarding to campaign strategy and execution, resulting in the production of long and short format programs in the lifestyle, travel, specialty and commercial categories.

Education

2001- 2005

San Diego State University | Bachelor of Arts

Earned Bachelor of Arts Degree in Applied Arts and Sciences with an emphasis in Graphic Design.

2005 - 2005

Qualcomm | Internship

Accepted into the internship program at Qualcomm. Earned the QUALSTAR award for “exceptional contributions to 2005 design projects.”

Community
Leadership

2015- 2021

California Parent Teacher Association – Carlsbad, CA
El Camino Creek Elementary Board of Directors (Non-Profit)

  • President (2019-2021)

  • Executive Vice President (2017-2019)

  • Vice President of Communications (2015-2017)

2021 - Present

Encinitas Educational Foundation – Encinitas, CA
Board of Directors (Non-Profit) School Site Representative

The Encinitas Educational Foundation (EEF) assists in the achievement and maintenance of a superior public school education within the Encinitas Union School District (EUSD). As a site representative, I am responsible for soliciting and receiving contributions from public and private donors, conducting and financing existing and future programs like Visual and Performing Arts, Science, Technology, World Language, Wellness and Environmental programs and projects designed to create World-Ready citizens.

Skills
& Expertise

  • Adobe Creative Suite

  • Microsoft Office Suite & Apple OS

  • Branding & Identity

  • Logo Design

  • eCommerce (Shopify, Wix, WordPress)

  • Concept Development

  • Email Marketing

  • Art Direction

  • Advertising

  • Graphic Design

  • Project Management

  • Photography

  • UI/UX and Web Design

  • Digital Marketing

  • Visual Communication

  • Marketing Strategy

  • Print Production

  • Apparel Design

  • Retail & Merchandising

  • Print Production & Manufacturing