Allison Banks
Brand Experience, Marketing, Graphic & Event Design
Work
Experience
2013 - Present
B-HIVE Creative – Encinitas, CA
Owner/Operator
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Facilitated client on-boarding to determine design vision, project scope, budgets, timeframes and deliverables.
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Developed brand identities and unique messaging in a wide variety of applications, including logo design, website creation,
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product packaging, print collateral, email marketing, social media content, and event/exhibition planning.
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Formatted and delivered production-ready graphics for use in print, apparel and digital media.
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Transformed brands, products, and services to create lucrative business opportunities for clients.
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Noteworthy: Event Campaign for Southern Caregiver/Qualcomm’s annual “Bastille Day” fundraiser, published in the 35th Creative Awards Annual.
2018 - 2020
AMPERSAND Skin Care – Greensboro, NC (Remote)
Creative Director (Contract)
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Coordinated complete product launch and go-to-market strategy
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Assisted in cosmetic component sourcing, product manufacturing and testing
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Designed brand identity, logo, website and consumer product packaging
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Created all digital and print collateral for a comprehensive customer experience.
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Executed a product sampling campaign that resulted in 10,000 new subscribers.
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Negotiated retail partnerships with Macy’s and Verishop
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Created content for email, social channels and paid advertisements
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Managed and coordinated influencer campaigns
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Tracked marketing analytics and reported to the Board of Directors
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Secured paid and unpaid features in print and online publications for Marie Claire, Harper’s Bazaar, Allure, and Forbes
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Noteworthy: Designed an exhibition experience that led to awards for “Buyer Favorite” and “Consumer Favorite '' at the 2019 Indie Beauty Expo in Dallas.
2009 - 2012
In-Flight Media Associates, Inc. (IMA) – Carlsbad, CA
Associate Producer (2011-2012), Production Manager (2009-2011)
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Managed sales and production of on-board advertorial spots for leading airlines, including Delta, American Airlines, United and Virgin America.
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Produced engaging content that was viewed by a daily global audience of 1 Million+ passengers.
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Generated leads and cold-called 300+ marketing professionals per week, selling unique opportunities for their brands.
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Responsible for customer experience, from on-boarding to campaign strategy and execution, resulting in the production of long and short format programs in lifestyle, travel, specialty and commercial categories.
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Served as executive assistant to the CEO and provided support in professional and personal travel arrangements,
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schedule coordination and meeting preparation.
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Noteworthy: Hired as an entry-level sales associate and Executive Assistant, but was quickly promoted to Production Manager and then Associate Producer shortly thereafter.
Education
2001- 2005
San Diego State University | Bachelor of Arts
Earned Bachelor of Arts Degree in Applied Arts and Sciences with an emphasis in Graphic Design. Dean's List 2004-2005.
2005 - 2005
Qualcomm | Marketing Internship
Accepted into the internship program at Qualcomm. Earned the QUALSTAR award for “exceptional contributions to 2005 design projects.”
Community
Leadership
2015- 2021
California Parent Teacher Association – Carlsbad, CA
El Camino Creek Elementary Board of Directors (Non-Profit)
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President (2019-2021) Executive Vice President (2017-2019), Vice President of Communications (2015-2017)
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Oversaw the work of 12 Executive Board members to ensure success and effectiveness of over 26 school programs.
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Responsible for a six figure annual budget, tracking member donations and maintaining 501c(3) designation.
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Authorized signer for PTA checks, contracts and other administrative authorizations.
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Prepared agendas, presentation decks and presided over monthly Executive Board and Association meetings following Robert’s Rules of Order.
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Served as the official contact, communicator and representative of the ECC PTA to local and state representatives.
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Developed a detailed communications plan that included maintaining a website, weekly newsletter, printed signage, mobile and social media outreach.
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Adhered to noncommercial, nonpartisan and nonsectarian policies set forth by the national PTA organization.
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Promoted outreach and inclusion that fostered cooperation amongst the staff, parents and surrounding community to support student success.
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Noteworthy: Received a Certificate of Special Congressional Recognition from Congress Member, Mike Levin, for "outstanding volunteer commitment and going above and beyond".
2021 - Present
Encinitas Educational Foundation – Encinitas, CA
Board of Directors (Non-Profit) School Site Representative
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Assist in the achievement and maintenance of a superior public school education within the 9 Encinitas Union School District (EUSD) schools.
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Responsible for raising and maintaining funds for developing, conducting and financing existing and future programs, including, Visual and Performing Arts, Science, Technology, World Language, Wellness and Environmental programs.
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Coordinate and execute multiple annual fundraising events with 300+attendees.
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Secure financial support from individuals, foundations, and corporations.
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Draft and design fundraiser communications, and coordinate materials needed to express appreciation to donors.
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Capture analytics and report fundraising campaign goals, results and future plans to the Executive Board.
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Oversee multiple event committees and coordinate logistics and proper execution of special events.
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Noteworthy: Increased donor participation and exceeded our annual fundraising goal for the 2021-22 School Year by 40%.
Skills
& Expertise
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Adobe Creative Suite
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Microsoft Office Suite & Apple OS
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Branding & Identity
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Logo Design
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eCommerce (Shopify, Wix, WordPress)
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Concept Development
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Email Marketing
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Art Direction
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Advertising
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Graphic Design
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Project Management
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Photography
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UI/UX and Web Design
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Digital Marketing
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Visual Communication
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Marketing Strategy
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Apparel Design
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Retail & Merchandising
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Print Production & Manufacturing
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Executive Leadership
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Project Management