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Work
Experience

2013 - Present

B-HIVE Creative – Encinitas, CA
Owner/Operator

  • Facilitated client on-boarding to determine design vision, project scope, budgets, timeframes and deliverables.

  • Developed brand identities and unique messaging in a wide variety of applications, including logo design, website creation,

  • product packaging, print collateral, email marketing, social media content, and event/exhibition planning.

  • Formatted and delivered production-ready graphics for use in print, apparel and digital media.

  • Transformed brands, products, and services to create lucrative business opportunities for clients.

  • Noteworthy: Event Campaign for Southern Caregiver/Qualcomm’s annual “Bastille Day” fundraiser, published in the 35th Creative Awards Annual.

2018 - 2020

AMPERSAND Skin Care – Greensboro, NC (Remote)
Creative Director (Contract)
  • Coordinated complete product launch and go-to-market strategy

  • Assisted in cosmetic component sourcing, product manufacturing and testing

  • Designed brand identity, logo, website and consumer product packaging

  • Created all digital and print collateral for a comprehensive customer experience.

  • Executed a product sampling campaign that resulted in 10,000 new subscribers.

  • Negotiated retail partnerships with Macy’s and Verishop

  • Created content for email, social channels and paid advertisements

  • Managed and coordinated influencer campaigns

  • Tracked marketing analytics and reported to the Board of Directors

  • Secured paid and unpaid features in print and online publications for Marie Claire, Harper’s Bazaar, Allure, and Forbes

  • Noteworthy: Designed an exhibition experience that led to awards for “Buyer Favorite” and “Consumer Favorite '' at the 2019 Indie Beauty Expo in Dallas.

2009 - 2012

In-Flight Media Associates, Inc. (IMA) – Carlsbad, CA
Associate Producer (2011-2012), Production Manager (2009-2011)

  • Managed sales and production of on-board advertorial spots for leading airlines, including Delta, American Airlines, United and Virgin America.

  • Produced engaging content that was viewed by a daily global audience of 1 Million+ passengers.

  • Generated leads and cold-called 300+ marketing professionals per week, selling unique opportunities for their brands.

  • Responsible for customer experience, from on-boarding to campaign strategy and execution, resulting in the production of long and short format programs in lifestyle, travel, specialty and commercial categories.

  • Served as executive assistant to the CEO and provided support in professional and personal travel arrangements,

  • schedule coordination and meeting preparation.

  • Noteworthy: Hired as an entry-level sales associate and Executive Assistant, but was quickly promoted to Production Manager and then Associate Producer shortly thereafter.

Education

2001- 2005

San Diego State University | Bachelor of Arts

Earned Bachelor of Arts Degree in Applied Arts and Sciences with an emphasis in Graphic Design. Dean's List 2004-2005.

2005 - 2005

Qualcomm | Marketing Internship

Accepted into the internship program at Qualcomm. Earned the QUALSTAR award for “exceptional contributions to 2005 design projects.”

Community
Leadership

2015- 2021

California Parent Teacher Association – Carlsbad, CA
El Camino Creek Elementary Board of Directors (Non-Profit)

  • President (2019-2021) Executive Vice President (2017-2019), Vice President of Communications (2015-2017)

  • Oversaw the work of 12 Executive Board members to ensure success and effectiveness of over 26 school programs.

  • Responsible for a six figure annual budget, tracking member donations and maintaining 501c(3) designation.

  • Authorized signer for PTA checks, contracts and other administrative authorizations.

  • Prepared agendas, presentation decks and presided over monthly Executive Board and Association meetings following Robert’s Rules of Order.

  • Served as the official contact, communicator and representative of the ECC PTA to local and state representatives.

  • Developed a detailed communications plan that included maintaining a website, weekly newsletter, printed signage, mobile and social media outreach.

  • Adhered to noncommercial, nonpartisan and nonsectarian policies set forth by the national PTA organization.

  • Promoted outreach and inclusion that fostered cooperation amongst the staff, parents and surrounding community to support student success.

  • Noteworthy: Received a Certificate of Special Congressional Recognition from Congress Member, Mike Levin, for "outstanding volunteer commitment and going above and beyond".

2021 - Present

Encinitas Educational Foundation – Encinitas, CA
Board of Directors (Non-Profit) School Site Representative

  • Assist in the achievement and maintenance of a superior public school education within the 9 Encinitas Union School District (EUSD) schools.

  • Responsible for raising and maintaining funds for developing, conducting and financing existing and future programs, including, Visual and Performing Arts, Science, Technology, World Language, Wellness and Environmental programs.

  • Coordinate and execute multiple annual fundraising events with 300+attendees.

  • Secure financial support from individuals, foundations, and corporations.

  • Draft and design fundraiser communications, and coordinate materials needed to express appreciation to donors.

  • Capture analytics and report fundraising campaign goals, results and future plans to the Executive Board.

  • Oversee multiple event committees and coordinate logistics and proper execution of special events.

  • Noteworthy: Increased donor participation and exceeded our annual fundraising goal for the 2021-22 School Year by 40%.

Skills
& Expertise

  • Adobe Creative Suite

  • Microsoft Office Suite & Apple OS

  • Branding & Identity

  • Logo Design

  • eCommerce (Shopify, Wix, WordPress)

  • Concept Development

  • Email Marketing

  • Art Direction

  • Advertising

  • Graphic Design

  • Project Management

  • Photography

  • UI/UX and Web Design

  • Digital Marketing

  • Visual Communication

  • Marketing Strategy

  • Apparel Design

  • Retail & Merchandising

  • Print Production & Manufacturing

  • Executive Leadership

  • Project Management

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